Growing the Small Business Local Economy with Marketplace eCommerce

Come hear how a small community of small businesses joined forces to combat the big box stores with their own eCommerce Marketplace shop. You’ll hear how they handle aspects like shipping, orders, inventory, all while running their own retail store fronts.

Recently a group of downtown businesses of a small Michigan town came to me asking what they could do if they put their resources together to build an eCommerce store. They wanted a way to highlight each of the store’s uniquenesses while allowing them to manage all parts of the eCommerce shop individually among the store owners. Together we came up with a set of requirements that each store needed to have and set out to develop this solution for them. We ended up with a WooCommerce and Dokan, a marketplace plugin that gave us a number of the features we needed to create the best shopping experience for customers as well as all the management tools for each individual business.”

Speaker